DASE Systems Limited 45 Main Street, Leeds, West Yorkshire, LS25 1DS Company Number: 17333059 VAT Registration: Pending registration with HMRC ICO Registration: Pending registration with the Information Commissioner's Office
Version 1.0 — Effective date: 22 July 2026
Please read these Terms of Service carefully before accessing or using the Buff CRM Platform. By clicking "I agree", ticking the acceptance box during signup, or by accessing or using the Platform in any way, you agree to be bound by these Terms in their entirety.
If you do not agree to these Terms, you must not access or use the Platform.
"Account" means the account created by the Subscriber when registering to use the Platform.
"Account Owner" means the individual who completes the registration process and accepts these Terms.
"DASE" or "we" means DASE Systems Limited, company number 17333059, registered at 45 Main Street, Leeds, West Yorkshire, LS25 1DS.
"Free Trial Period" means the fourteen (14) day period commencing on the Commencement Date during which the Subscriber may access the Platform without charge.
"Platform" means the Buff CRM software-as-a-service platform operated by DASE, accessible at app.buffcrm.co.uk and any associated subdomains.
"Plan" means the subscription tier selected by the Subscriber at signup, being one of Lite, Pro, or Max, as described at buffcrm.co.uk/pricing.
"Seat" means a licence for one named individual Staff User to access and use the Platform under the Subscriber's Account.
"Subscriber" or "you" means the legal entity or individual who enters into this Agreement with DASE.
"Subscription Period" means each successive monthly period commencing on the Commencement Date during which this Agreement remains in force.
This Agreement is formed when the Subscriber completes the registration process and clicks to accept these Terms.
By accepting these Terms, the Account Owner warrants that they have full legal authority to bind the Subscriber entity to this Agreement and that they are at least 18 years of age.
You are responsible for maintaining the security of your account credentials. You must notify us immediately through the in-app Help & Support system if you suspect unauthorised access to your account.
Fees are charged in advance on a monthly basis (or annually if you select annual billing). All fees are exclusive of VAT. VAT will be added where applicable.
You may use the Platform free of charge during the Free Trial Period of 14 days. No payment details are required to start a trial. At the end of the Free Trial Period, you must subscribe to a paid Plan to continue using the Platform.
Payment is collected by Stripe on behalf of DASE. By providing payment details, you authorise DASE to charge your chosen payment method on each Subscription Period renewal date.
We will give you not less than 30 days' notice of any change to your subscription fees. You may cancel before the new price takes effect if you do not wish to continue.
Subscription fees are non-refundable except where required by law. If you cancel your subscription, you will retain access to the Platform until the end of the current Subscription Period.
Subject to these Terms and payment of applicable fees, DASE grants you a non-exclusive, non-transferable right to access and use the Platform during the Subscription Period.
DASE targets 99.5% Platform availability measured on a rolling monthly calendar basis. This is a soft target and not a contractual guarantee. Planned maintenance will be carried out during low-traffic periods where reasonably practicable.
Support is available through the in-app Help & Support system during Normal Business Hours (09:00 to 17:00 UK time on Business Days).
All data you input into the Platform remains your property. DASE acquires no ownership rights in your data.
You grant DASE a limited licence to store, process, and transmit your data solely for the purpose of providing the Platform to you.
DASE performs daily backups of Platform data. Backups are retained for a minimum of 7 days. You are responsible for maintaining your own copies of any critical data.
Following termination of your subscription, your data will be retained for 90 days, after which it will be deleted or anonymised. You may request an export of your data during this period through the in-app Help & Support system.
You must not use the Platform to:
DASE reserves the right to suspend or terminate your access to the Platform immediately if you breach this Acceptable Use Policy.
The Platform, including all software, design, code, documentation, and trademarks, is owned by DASE or its licensors. Nothing in these Terms transfers any ownership of DASE's intellectual property to you.
If you provide feedback or suggestions about the Platform, you grant DASE an irrevocable, royalty-free licence to use that feedback for any purpose without restriction or compensation.
Each party agrees to keep the other party's Confidential Information confidential and not to disclose it to any third party without the other party's prior written consent, except as required by law.
To the maximum extent permitted by applicable law, DASE shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, loss of data, loss of goodwill, or business interruption.
DASE's total aggregate liability to you arising out of or in connection with these Terms shall not exceed the total fees paid by you to DASE in the 12 months preceding the event giving rise to the claim.
The limitations and exclusions in this Part reflect a fair allocation of risk between the parties and are an essential basis on which DASE provides the Platform at the subscription prices offered.
This Agreement commences on the Commencement Date and continues on a rolling monthly basis until terminated.
You may cancel your subscription at any time through your account settings or by submitting a request through the in-app Help & Support system. Cancellation takes effect at the end of the current Subscription Period.
DASE may terminate your subscription immediately on written notice if you materially breach these Terms and fail to remedy the breach within 14 days of notice, or if you become insolvent or cease trading.
On termination, your right to access the Platform ceases. Your data will be retained for 90 days as described in clause 5.4.
DASE processes personal data in accordance with its Privacy Policy (buffcrm.co.uk/privacy) and Data Processing Agreement (buffcrm.co.uk/dpa). To the extent DASE processes personal data on your behalf as a processor, the terms of the Data Processing Agreement apply.
The Platform integrates with third-party services including Stripe, Twilio, and Resend. Your use of those services is subject to their respective terms and conditions. DASE is not responsible for the availability or performance of third-party services beyond its reasonable control.
DASE reserves the right to modify, update, or discontinue any feature of the Platform at any time. Where a change materially reduces the functionality you subscribed for, DASE will give you reasonable notice and you may terminate your subscription without penalty.
Notices under this Agreement shall be sent by email. Notices to DASE should be sent to [email protected]. Notices to you will be sent to the email address associated with your account.
This Agreement is governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising out of or in connection with this Agreement.
This Agreement constitutes the entire agreement between the parties with respect to the Platform and supersedes all prior agreements and understandings.
If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
You may not assign your rights under this Agreement without DASE's prior written consent. DASE may assign this Agreement to an Affiliate or on a sale of its business.
Neither party shall be liable for any failure or delay caused by events beyond its reasonable control, including acts of God, pandemic, government action, or failure of third-party infrastructure providers.
DASE Systems Limited 45 Main Street, Leeds, West Yorkshire, LS25 1DS Email: [email protected] | Support: in-app Help & Support
These Terms were last updated on 25 August 2026 and are effective from 25 August 2026.
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