Features

Everything Buff does,
explained properly

From your first booking to your hundredth maintenance plan, here's what Buff actually does and how it works.

Bookings Money Growth Communication Your presence
Bookings
Your booking page, built for every vehicle you work on
Not just small, medium, large. Set your own vehicle types and let the AI handle the rest.

AI-powered vehicle lookup

Customers enter a reg and Buff looks it up via the DVSA instantly. No reg? They describe the vehicle and the AI classifies it, whether it's a horsebox, a tractor, or a classic car. You define the vehicle types and size classes you work on, and pricing flows from there automatically.

  • DVSA lookup for registered UK vehicles
  • AI classification for anything without a reg
  • Works for cars, vans, plant, trailers, and more
  • You set the vehicle types and size classes
What vehicle are we detailing?
AB21 XYZLook up
BMW M3 Competition
Large prestige car · 2022 · Petrol
Or describe your vehicle
Large twin-axle horsebox...
AI classified: Horsebox · Large

Smart scheduling and deposits

Set your working hours, buffer times, and advance booking window. Buff finds available slots and collects a deposit automatically. Instant or manual confirmation, your choice.

  • You control availability and slot granularity
  • Instant or manual confirmation mode
  • Deposits collected via Stripe at booking
  • Apple Pay, Google Pay, Klarna, Clearpay supported
Available slots — Friday 22 Aug
09:00
10:00
11:00
13:00
14:00
15:00
Deposit due today: £75.00
Apple Pay · Google Pay · Card · Klarna

Service area control

Set exactly where you work. Define your service area so only the right customers can book with you.

  • Radius, postcode districts, or custom zone
  • Customers outside your area can't book online
  • Unit mode shows your address instead
Your service area
25 mile radius
Postcode check SL7 1AA ✓ In range

Mobile and unit working

Run a mobile setup, a unit, or both. Max lets you run mobile and unit jobs simultaneously, with job type set per booking.

  • Mobile: go to the customer
  • Unit: customers come to you
  • Both simultaneously on MaxMax
  • Job type set per booking on the online form
Mobile job
We come to you · 14 High St, Marlow
Booked
Unit job
Drop off at unit · Unit 4, Marlow
In progress
Money
Get paid faster, with less chasing
Professional quotes and invoices, with payments built in. Card, Apple Pay, Google Pay, Klarna, Clearpay, and Pay by Bank, all in one place.

Quotes and invoices

Create a quote in seconds, convert it to an invoice when the job's done. Customers pay directly from the invoice link. No bank details in WhatsApp, no chasing.

  • Branded to your business
  • One-click convert quote to invoice
  • Customers pay online via card, Apple Pay, Google Pay, Klarna, Clearpay, or Pay by Bank
  • 1 template on Lite, 4 on Pro, unlimited with colour on Max
INV-0042
Sent
James Hartley · BMW M3 Competition
Full detail + ceramic coat£480.00
Deposit paid-£120.00
Balance due£360.00
Pay now

Integrated payments

Buff connects to your own Stripe account so you get paid directly. Customers can pay by card, Apple Pay, Google Pay, Klarna, Clearpay, or Pay by Bank. Saved cards mean returning customers pay in one tap.

  • Money goes straight to your Stripe account
  • Apple Pay and Google Pay on mobile
  • Klarna, Clearpay, and Pay by Bank for flexibility
  • Saved cards for returning customers
Pay your invoice
Apple Pay
Card
Klarna · Pay in 3
Pay by Bank

Deposit management

Take a deposit at booking, collect the balance on completion. Set a fixed amount or a percentage, override it per job, or waive it entirely. Every penny tracked automatically.

  • Fixed amount or percentage deposit
  • Override or waive per job
  • Collected via Stripe at booking, cash, or bank transfer
  • Auto-cancel unpaid deposits after a set window
Deposit settings
Booking payment Deposit
Deposit amount 25%
Job INV-0042 · Deposit paid
£120.00 collected · Apple Pay
Growth
Build a business that keeps coming back
Maintenance plans, a sales pipeline, and reporting to help you grow beyond one-off jobs.

Maintenance plans Pro

Enrol a vehicle in a plan and Buff tracks when it's next due. Automated reminders chase the booking, and when an entry service completes online, Buff can enrol the vehicle automatically.

  • Set up your own plan templates
  • Track every enrolled vehicle from one screen
  • Automated due-date reminders by SMS and email
  • Booking auto-enrolment on entry service completion
Maintenance lifecycle
2 overdue Chase now
3 due this month Book in
12 active
4 lapsed

Enquiries and pipeline Pro

Every enquiry in one place, from first contact to booked job. Pro gets a full list with stages and billing lines. Max adds a kanban board, follow-up dates, activity timeline, and win-rate reporting.

  • Capture enquiries from your website embed form
  • Stages: New, Contacted, Quoted, Won, Lost
  • Convert to job with billing lines intact
  • Kanban board and activity timeline Max
Pipeline
David Walsh
Porsche 911 · Full PPF
New
Claire Morton
Range Rover · Paint correction
Quoted
Fleet Co Ltd
4 vehicles · Monthly wash
Won

Business reporting Pro

Revenue by period, average job value, jobs completed, and outstanding invoices at a glance. See what's working and where to focus.

  • Revenue trends over time
  • Average job value and job count
  • Outstanding invoices and aged debt
  • PDF export on Max Max
Revenue · last 30 days
Revenue
£6,511
Avg job
£209
Communication
Keep your customers in the loop without lifting a finger
Automated reminders, confirmations, and follow-ups sent at the right time, every time.

SMS and email reminders

Booking confirmations, job reminders, and completion notifications sent automatically. Set it up once and Buff handles the rest.

  • Booking confirmation on payment
  • Job reminder 24 hours before
  • Completion notification with invoice link
  • Sent via SMS and email automatically
SMS · Booking confirmed
Hi James, your booking with Marlow Detailing is confirmed for Fri 22 Aug at 10:00. See you then!
SMS · Job reminder
Just a reminder: your BMW M3 is booked in tomorrow at 10:00 with Marlow Detailing.
Email · Invoice ready
Your invoice for £360.00 is ready. Pay online at your convenience.

Marketing emails Pro

Send newsletters, promotions, and seasonal campaigns to your customer list. Pro and Max only.

  • Send to your full customer list or a segment
  • Seasonal promotions and service announcements
  • Tracks opens and clicks
Winter protection offer
Sent to 48 customers · 3 days ago
68%
Opened
24%
Clicked
6
Booked

Automated follow-ups

Chase maintenance plan renewals, request Google reviews after completed jobs, and keep your pipeline moving without manual effort.

  • Maintenance renewal reminders
  • Google review requests post-completion
  • Enquiry nurture for pipeline Max
Review request sent
James Hartley · 2 hours after completion
Maintenance renewal due
Sarah Mitchell · BMW X5 · Reminder sent
Enquiry follow-up
David Walsh · 3 days since quote sent
Your presence
Your corner of the internet, sorted
A professional online presence without paying a web designer.

Microsite Pro

No website? No problem. Every Pro and Max account includes a microsite at [you].buffcrm.co.uk, ready to share with customers from day one. Add your services, photos, and contact details, and your booking page is live immediately.

  • Your own address at [you].buffcrm.co.uk
  • Services, photos, and contact details
  • Live booking form built in
  • Ready to share the same day you sign up
Marlow Detailing
marlow-detailing.buffcrm.co.uk
Services
Full detailfrom £280
Paint correctionfrom £450
Ceramic coatingfrom £600
Book now

Embed booking on your website Max

Already have a website? Drop a single line of code and your Buff booking form appears inline. Customers book without leaving your site.

  • One line of code to install
  • Works on any website platform
  • Styled to match your brand
  • Same smart booking engine, embedded
Add to your website
<script src="https://app.buffcrm.co.uk/
  embed/your-key.js"></script>
Preview on your site
Book a detail
Enter your reg or describe your vehicle
Get started

Ready to run your business properly?

Join the waitlist and be first through the door on 18 September 2026.

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