Built for UK detailing businesses

From booked in to paid up,without the admin

Buff is booking, job management and invoicing for detailers. Your customers book and pay a deposit themselves, the diary keeps the whole team straight, and every invoice collects its own money.

14 days free. No charge until day 15.

Signup takes a couple of minutes — no setup call needed to start.

your-business.buffcrm.co.uk
The Buff jobs page in month view: October's bookings laid out on a calendar, each day filled with customers, colour-coded by member of staff, with today highlighted.
✓ Built by a detailer✓ Car Detailer of the Year every year since 2019✓ Import your existing customers
The problem

Most detailing businesses are held together by a phone and a paper diary

It works, right up until it doesn’t — and the cracks show up in the same four places. None of them are about working harder.

📱

Bookings arrive everywhere and live nowhere

A text here, a message there, a note on the van. Nobody can see the week in one place, so a double booking tends to be discovered on the morning it happens.

🧾

The registration is the whole history, and nothing records it

A reg is how you know what a vehicle has had and when. Most invoicing tools treat it as a note — if they have a field for it at all.

💸

Deposits and balances get chased by hand

Asking for money by bank transfer, matching it to a booking, then asking again for the balance. Every no-show is a slot you could have sold.

🔁

Nothing brings the customer back

Most customers would happily rebook every few months, but only if someone remembers to ask. Without a reminder, a one-off detail stays a one-off.

How it works

Three things, in the order they happen

01

Your customers book themselves

Put your booking page on your own microsite, or embed it on the website you already have. They pick the service, tell you about the vehicle, and pay a deposit before the slot is theirs.

02

Your team runs the day from one diary

Month, week, day or time grid — one view of every job, every member of staff and whether they are mobile or working from the unit. Update it on site from your phone.

03

The money looks after itself

A job becomes a quote, a quote becomes an invoice, and the invoice takes card payments online. Deposits come off the balance and reminders go out without you remembering.

What your customer sees

They type a registration. Buff does the rest.

Vehicle lookup reads the registration and fills in the make, model and size class, so the right price appears before they have to ask. Anything unusual — a horsebox, a van, something with no plate yet — is handled in the same flow instead of turning into a phone call.

  • ✓Your own vehicle types and size classes, priced how you price them
  • ✓A deposit taken at the point of booking, so the slot is really theirs
  • ✓Confirmation and reminders sent automatically, in your name
9:41▮▮▮ ⏻
Y
Your Business
Book online · Leeds
Step 1 of 3
What are we working on?
BD21 XKTFound
BMW 3 Series · 2021 · Saloon
✓ Large vehicle — priced automatically
Choose a service
Full detail
4 hrs
£180
Maintenance wash
1 hr
£45
Paint correction
2 days
£420
Deposit today£20.00
Balance on the day£160.00
Pay £20 deposit & book
Apple Pay·Google Pay·Klarna
Invoice INV-1042
Your Business · 23 Oct 2026
Paid
Full detail — BMW 3 Series£180.00
Deposit paid at booking−£20.00
Balance due£160.00
Pay £160.00 now
Apple Pay·Google Pay·Klarna·Clearpay·Card
Paid into your own Stripe account
Getting paid

Invoices that chase themselves

The job you finished this morning becomes the invoice your customer pays on their phone this afternoon — branded to you, with the deposit already deducted and the balance ready to take.

  • ✓Quotes convert straight into jobs, with the price carried across
  • ✓Online card payment with Apple Pay, Google Pay, Klarna, Clearpay and Pay by Bank
  • ✓Automatic reminders on unpaid invoices, so you stop asking twice
And the rest

The parts you don’t think about until you need them

Vehicle history by registration

Every job ever done on a vehicle, in one record. Know what it has had, and when, before you quote.

Service area control

Work by radius, postcode district or your own drawn zone, so only customers you can actually reach get through.

SMS and email reminders

Confirmations, reminders and follow-ups, sent automatically and branded as your business.

Enquiries and pipeline

Pro

Every enquiry from your site, your microsite and your Facebook page in one list, with a kanban board to work it.

Maintenance plans

Pro

Set the interval once, enrol the vehicle, and Buff chases the next booking when it falls due.

Reporting

Pro

What you took, what is outstanding, and which services actually make you money.

Every feature, explained properly
Why it exists

Built by a detailer who couldn’t buy it

Sam Huck started Definition Detailing in 2017 and found that every business tool he tried was built for a trade that wasn’t his. No field for a registration. Nowhere to record whether there was water or power at the property. Maintenance plans that simply didn’t exist.

So he built the system he needed to run his own business. It now runs a detailing franchise network across the north and central England — and Buff is that same system, packaged for independent detailers.

Buff is built and run by DASE Systems Limited, registered in England and Wales, company number 17333059.

2017
Definition Detailing founded
Every year
Car Detailer of the Year, Yorkshire Prestige Awards, since 2019
1
Platform running both businesses
Pricing

Priced for one man and a van, not a boardroom

All prices are per month, plus VAT. No setup fee, no contract, cancel whenever you like. Pay yearly and it comes down by up to 34%.

Lite
For the one-man band who wants the paperwork gone.
£12.50/ month + VAT
or £99 a year
  • ✓Customer and vehicle records
  • ✓Jobs and diary
  • ✓Quotes and invoices
  • ✓SMS and email reminders
  • ✓Mobile or unit working
Start free trial
Most popular
Pro
For a growing team that wants customers booking themselves.
£25/ month + VAT
or £199 a year
  • ✓Everything in Lite
  • ✓Up to 6 users included, then £6/user/mo
  • ✓Online booking with deposits
  • ✓Enquiries and pipeline
  • ✓Maintenance plans
  • ✓Your own microsite
  • ✓Business reporting
Start free trial
Max
For multi-van operations running mobile and unit work together.
£50/ month + VAT
or £399 a year
  • ✓Everything in Pro
  • ✓Mobile and unit jobs at the same time
  • ✓Kanban sales pipeline
  • ✓Booking embedded on your own site
  • ✓Marketing automation
  • ✓Unlimited invoice templates
Start free trial

14 days free. No charge until day 15. Full comparison and add-ons →

Questions worth asking

What actually happens after the 14 days?

You choose a plan and pay for it when you sign up. Nothing is charged for the first 14 days, and you can cancel any time before day 15 at no cost. After that you are billed monthly or yearly at the price on the pricing page, plus VAT.

Can I bring my customer list with me?

Yes. Buff imports a spreadsheet of your customers and their vehicles — including the fields other systems do not have, like whether there is water or power at the property. You can export your data again whenever you want.

Does it work on site, on a phone?

The job screen is built for a phone in your hand — status changes, notes and progress photos as the job actually progresses. Photos are stored against the job and the vehicle, not on your camera roll.

I only work from a unit. Or I only go mobile. Is it still worth it?

Both are first-class. Jobs are marked mobile or unit, the diary shows them together, and you only need the multi-location features if you run both at once.

How much of it is branded to me?

Your booking page, microsite, quotes and invoices all carry your business name, logo and colours. Buff is the software underneath, not the name on the invoice your customer receives.

Who is behind it, and where is my data?

Buff is built and run by DASE Systems Limited, a UK company registered in England and Wales (company number 17333059), and it is the same system that runs Definition Detailing. Your data is yours and can be exported; our processing terms are in the data processing agreement.

Coming soon

Buff in your pocket

A native app for iOS and Android, for the days when the phone is the only thing you have. The web app already works on a phone — the app adds offline job updates, push notifications and camera-first progress photos.

App Store — soonGoogle Play — soon

Run the business properly, starting this week

Set up your services, import your customers, and put your booking page live. Most people are taking bookings the same day.

Start your free trial

14 days free. No charge until day 15.